Luxury according to Fleuron
For Fleuron, every little detail counts, up to the very last.
In architecture, the fleuron is a plant-inspired ornament that perfects the peaks of a monument. Discreet, it is on it that the overall harmony rests.
In botany, it is a flower within a flower whose lines and curves influence the entire flowering. It whispers the secrets of its growth.
It is also, and above all, the highest quality that can be attributed to someone. Quite often, this is revealed over time.
Our high leathercraft products subscribe to this philosophy of a New Luxury, where each product appears simple, pure, harmonious by the quality of its details. Like a petal, they are both supple and well-held. Our materials are noble, sourced from excellent tanners, assembled in our workshops in Italy before becoming everyday essentials. The founder, like the fleuron, reveals herself only in half-words, preferring to draw her inspiration under the skies of Paris. Her leather Collections - from the roundness of Magnolia to the airy elegance of Swann - are an interpretation of today’s Parisian woman. Refined yet natural. Proud yet approachable. Beautiful or light, sometimes impertinent. And if we always end up falling under her charm, it is always thanks to a little something. A smirk. A detail.
“The extraordinary attracts us for a moment, simplicity holds us longer, because it is in it that the essential resides,” said Garry Winogrand, an American photographer who knew like no one else how to capture moments of life. This is how Fleuron perceives fashion. Each leather product is designed with attention to detail and perfects your Parisian style. The ensemble is elegant, measured, and becomes a daily essential that one cherishes for a long time.
The symbolism of the fleuron inspires our luxury leather goods. In architecture, the fleuron adds a final and floral touch to certain parts of monuments. In botany, it is a flower within a flower. Between the demanding meticulousness of sculpture and the feminine roundness of botany, Fleuron designs a New Luxury that is refined, detailed, yet leaves an impression of softness and simplicity.
But what makes her so magnetic, the Parisian woman? Is it that half-bold, half-amused glance thrown surreptitiously? That composure, that poise she maintains in every circumstance, both in her race to the metro and upon her arrival at the office? Her natural and striking style, yet meticulously crafted? It is because she embodies all these paradoxes that the Parisian woman inspires the creator of Fleuron and initiates decidedly modern leather goods.
For Fleuron, there is no question of compromising on the choice of materials and leathers that make up its Collections. The most noble parts are carefully selected from renowned tanners – Italian, Belgian, or Spanish. Their expertise has been affirmed over the decades. They guarantee quality leather. We use full-grain leather, recognized in leather goods for their prestige. Strict European standards regulate their authenticity, origin, and leather identification.
It is in Paris that we reflect on the shapes, textures, and feel of our leather Collections. It is then in Italy that master leather craftsmen transform the sketches into material and then into essentials for your everyday life. The product is carefully checked at each stage of manufacturing. We work respecting Human and Labour Rights with leather craftsmen who share our passion for beautiful materials and detail.
In the same way that we create humble Collections devoid of excess, we apply this philosophy to our prices. We have chosen to have no intermediary between you and us in order to apply the fairest price, closest to the reality of the object and its authenticity.
The year 2020, more than ever, has reminded each of us of the importance of focusing on the essential and the sustainable. There is no need to accumulate, let alone waste. We do not encourage following trends. We want our bags, card holders, and everyday leather items to be worn as long as possible as a piece of identity.